As interactions within the travel and leisure industry become increasingly digital, customers’ expectations of smart and sophisticated experiences are rising higher.
Today’s travel consumers demand personalisation, effortless self-service and immediacy – and their changing behaviours are impacting the customer journey itself.
We’ve been working with leading consultancy Future Collective to produce in-depth reports of the current state of play and identify growth opportunities over the next 24 months. The travel and leisure report includes insights such as:
- Why consumers are increasingly turning to social media and mobile apps rather than search engines to help inform their travel plans.
- How restoring travel and leisure confidence is an ongoing drive of innovation, with technology as the enabler.
- The necessity for hyper-personalization: for today’s travel and leisure consumers, mere personalisation does not go far enough – they want to be recognised and treated as individuals.
For more insights, complete the form to read the full report →
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