Web Experimentation Lead

Full time

Job ID: 10108718

Darwen

Permanent

Hybrid

Posted on
04 March 2025
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Capita has a new opportunity to join our Digital Operations Team as a Web Experimentation Lead.

The Web Experimentation Lead will be responsible for web experimentation and optimisation on the TV Licensing website, aiming to enhance user experience, promote self-service and boost conversion rates through strategic, data-informed experimentation.

This role requires close collaboration with both internal stakeholders and key BBC stakeholders to build, design, test, execute, and analyse test performance, with a strong emphasis on developing experiments by working with Product Owners to leverage data through various analytics platforms. You will need to be pro-active and have an eye for detail to be successful in this role.

This is a full-time permanent role, offering hybrid working arrangements (office working assigned to our Darwen, Lancashire office).

Job Description

Core Responsibilities:

  • Drive forward the delivery of the Digital-First strategy, ensuring that this aligns with wider business challenges and priorities.
  • Build & Develop experiments (Primarily using HTML, CSS, and JavaScript) in core web technologies.
  • Experiment Design: Understanding of A/B testing principles and how to design effective experiments.
  • Debugging and Troubleshooting: Ability to debug and troubleshoot issues during implementation.
  • Develop, build and implement A/B and multivariate tests on the TV Licensing website
  • Build, develop & correctly launch experiments on the TV Licensing website (Primarily using HTML, CSS, and JavaScript).
  • Work with the Web Product Owner & Senior Product Owners in utilising various analytics platforms to analyse and review test outcomes and derive actionable insights to improve website performance.
  • Proactively identify new opportunities for optimisation on the Web.
  • Work with the Senior Product Owners to effectively manage prioritisation of the experimentation pipeline.

What you’ll need to bring:

  • Demonstrated experience in web experimentation and conversion rate optimisation
  • Proficiency in web analytics, user behaviour analysis, and testing methodologies
  • Demonstrated experience in development, with demonstrated proficiency in HTML and JavaScript to design, build, implement and customise experiments
  • Ability to communicate effectively with stakeholders at all levels of the business, to understand & deliver on requirements for new experimentation builds
  • Ability to manage and coordinate requests from both internal and external stakeholders
  • Proactive attitude with strong attention to detail
  • Ability to prioritise competing workload across the team and wider business
  • Experience of working with and confidence in presenting to senior stakeholders
  • (Desirable) Experience with Content Square Analytics platform
  • (Desirable) Experience with the Optimizely platform

What’s in it for you?

  • Competitive annual salary dependant on experience.
  • 23 days’ holiday (rising to 28) with the opportunity to buy extra leave.
  • The opportunity to take a paid day out of the office, volunteering for our charity partners or a cause of your choice.
  • Company matched pension, life assurance, a cycle2work scheme, 15 weeks’ fully paid maternity, adoption and shared parental leave…and plenty more.
  • Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel, and technology.
  • Access to up to £500 of your salary before payday each month, as well as budgeting and savings features to support your financial wellbeing.
  • Access to our Employee Network Groups, which represent every strand of diversity and allow colleagues to connect and learn from each other on an open, inclusive platform.

About Capita Experience

Capita Experience focus on serving a blue-chip client base in the UK and across Europe, with the aim of growing within these markets and expanding to new markets. Our primary focus is to help our clients digitise their interactions with customers, members and other stakeholders, and move towards an integrated data-driven, insight-led and personalised customer experience.

What we hope you’ll do next:

Choose ‘Apply now’ to fill out our short application, so that we can find out more about you.

We’re an equal opportunity and Disability Confident employer, which means we recruit and develop people based on their merit and passion. We’re committed to providing an inclusive, barrier-free recruitment process and working environment for everyone.

If you need the job description or application form in an alternative format (such as large print or audio), or if you’d like to discuss other changes or support you might need going forward, please email Iqbal at reasonableadjustments@capita.com or call 07784 237318 and we’ll get back to you. For more information about equal opportunities and process adjustments, please visit the Capita Careers website.

About us

Capita is a consulting, transformation and digital services business. We deliver innovative solutions and simplify the connections between businesses and customers, governments and citizens. We're driven by our purpose: to create better outcomes – for our employees, clients and customers, suppliers and partners, investors, and society. We're committed to being a responsible business – in how we operate, serve society, respect our people and the environment, and deliver attractive returns to our investors.

Every day we help millions of people, by delivering innovative solutions to transform and simplify the connections between businesses and customers, governments and citizens. We partner with clients and provide them with the insight and cutting-edge technologies that give time back, allowing them to focus on what they do best and making people’s lives easier and simpler. We operate in the UK, Europe, India and South Africa and currently have 55,000 talented people working in our three divisions: Capita Experience, Capita Public Service and Capita Portfolio.

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