See what the human brain sees first with Dragonfly AI
When everybody’s trying to communicate with your customers, how can you be sure they’re seeing your content in precisely the way you want and it’s your messages echoing in their minds?
With over 2m items of content published every 60 seconds, your customers are simultaneously spoiled for choice and overwhelmed by unrelenting marketing messages and non-stop visual noise. They cope by looking for visual cues, automatically and subconsciously, that allow them to make snappy decisions.
Research shows you have just 0.4 seconds to capture an audience’s attention. If your content hasn’t grabbed the user’s attention within a few seconds, that’s it, they’re gone. You’ve lost the chance to ensure a good outcome by converting a user into a customer.
You have to offer content that secures the user’s attention from the moment they click through to your website or engage with other content, assets or real-world experiences.
That’s where Dragonfly AI can help. Our technology is modelled on human biological brain function and uses a patented algorithm to instantly identify what the human brain sees first. Based on over 10 years’ research at Queen Mary University of London, our innovative predictive visual analytics tool uses Artificial Intelligence (AI) to metrically analyse user attention and response during the first few, critical seconds they engage with your physical and digital content.
It generates actionable insights through a combination of analytics and heatmaps, which are up to 98% more accurate than traditional eye-tracking research, on key perception and attention metrics.
Dragonfly AI provides invaluable data and insights you can use to improve the outcome of your content marketing campaigns, and boost conversion, by making objective, data-driven decisions on optimising content, enhancing message delivery and improving the user experience.
You can create, test and measure the human- ready effectiveness of your content across all channels before you publish your campaign. And, by helping you understand the effect of design on users’ attention, Dragonfly AI can eliminate guesswork from design element of future projects.
Dragonfly AI is based on an algorithm which is not subject to the bias of machine learning data sets. It can analyse digital content across any channel, digital and physical, and it’s one of the first tools with real-time and full motion capabilities. For added reassurance, Dragonfly AI has been validated by the industry standard MIT Saliency Benchmark and this market-defining technology is used by household names like GSK, Mitsubishi, Jaguar Land Rover, Diageo and Harrods.
Dragonfly AI is part of the Capita Scaling Partner programme.
The solution | Dragonfly AI |
| What is it | An innovative, multi-channel predictive visual analytics tool which uses Artificial Intelligence (AI) and neuroscience to instantly identify what the human brain sees first. |
| How it helps | It allows content producers to optimise the performance of their content instantly, whether it’s moving, static, digital or physical. |
| Features include |
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| Who’s it for | Any brand, retailer or agency using content marketing. With Dragonfly AI, they can create content which improves engagement, conversion and customer sales because it is human-ready, first time, every time. |
| Getting started | Easy to use and available on desktop; as an App for iOS; as an Extension for Google Chrome; and as an API / SDK for enterprise integrations. |
01
Speedier design cycles with predictive analytics
Effective testing and experimentation programs require significant investments of time, money and expertise. Dragonfly AI provides easy-to-understand attention insights in real-time, enabling you to test ideas in seconds and maximise the value of user testing.
04
Drives improvement through competitive analysis
Measures the performance of your content versus your competitors and creates a new starting point for improvements which will drive better outcomes by differentiating your messaging and increase conversion by up to 33 per cent.
02
Generates actionable insights
Understands human attention and generates actionable insights that enable objective, data-driven decisions on optimising content, enhancing message delivery and improving the user experience.
05
Measures and optimises the performance of digital and real-world experiences
Digital: websites, mobile, apps, portals, social, influencer marketing email marketing, video, broadcast.
Physical: in-Store, navigation, PoS, display, print.
03
Improve creativity and reduce costs
Enables data and insights to be factored into the creative process for new projects which not only improves quality, and potential for a positive outcome, but can also reduce the time and cost of creating and publishing new content by up to 40 per cent.
06
Improves conversion, enhances marketing outcomes
Improves marketing outcomes at the touch of a button by providing insight which can be used to increase conversion, minimise lost sales and maximise self-serve.
