As consumer expectations in the automotive industry shift toward personalised and accessible digital experiences, a leading brand sought to redefine customer engagement.
Facing challenges in uncovering key insights, formulating effective solutions, and integrating appropriate technology, we delivered a comprehensive strategy to enhance their sales journey. Leveraging proven research methodologies, we extracted critical customer insights that informed the development of an innovative ‘Live Tour’ solution. This digital showroom studio enabled interactive customer interactions via live video, significantly increasing showroom visits, test drive bookings, and conversion rates.
By sourcing the right technological framework and assembling a team of trained product hosts, we helped create a seamless and engaging purchasing experience, strengthening the brand’s sales network and customer satisfaction.
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