Capita will provide business development services to Dragonfly and becomes a significant shareholder in the business.
Dragonfly AI gives marketers the power to predict, analyse and influence human attention in a world where people are constantly overloaded with information. This predictive visual analytics platform instantly shows what the human brain sees first, enabling organisations and brands to optimise the performance of their content whether moving or static, digital or physical.
Originally developed by the Cognitive Sciences Research Group at Queen Mary University of London for over a decade and independently verified by the Massachusetts Institute of Technology (MIT), this is market-defining technology used by household names like GSK, Hachette, McDonalds and NBC Universal.
Dragonfly AI builds on Capita’s position as a leader in customer experience and will help Capita and its clients win the attention of audiences, maximise the value of customer interactions and enable data-driven design decisions that improve customer satisfaction.